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I have been using your market research guide over the last few weeks days to great effect...The marketing course has been one of our great assets to date. We are now in the business planning phase and are discovering possible markets we didn't know existed for what now looks like a platform technology


I must tell you how much I enjoyed your talks.

You grounded some high concept energy in those flower sessions which I found very impressive.

I knew Tony was running a tight ship however I hadn't expected a magic show!

You have quite a gift.


Thanks for your talk at Bizcamp at the weekend, I found it very useful and insightful... the pick of the talks I attended!!






Greg is:

Principal of the dedicated entrepreneurial marketing consultancy - THE THREE LITTLE PIGS CO – working with 2/3 new ventures over 12 month cycles to enter markets and win leadership brand positions. “Just wanted to say a BIG THANKS again for meeting Conor and I today – as usual it brought tremendous clarity and focus to our immediate plans. We both truly appreciate your guidance and input – it is invaluable.” Deirdre Mc Cormac, Marketing Director – Mcor Technologies, manufacturer of the world’s first 3D paper printer

Author of ‘The Winning Marketing Decisions That Grow A Business – How Successful Entrepreneurs Do It’ (ISBN 1-842180-73-8), identifying from extensive entrepreneur observation and interviews in the ‘Entrepreneur of the Year Awards’ branding programme  the key growth drivers and evolutionary stages of a new business venture to achieve leadership brand position. “..this resource is required reading for all early stage entrepreneurs.” Denis O’Brien, Member Of Judges Panel , World Entrepreneur Of The Year

Experienced in new market analysis, brand positioning and go-to-market for B2G, B2C and B2B services and manufacturing ventures  For example, In the late 1980’s, created the ‘Homeloans Business Builder’ (push) strategy and the continuous product innovation (pull) strategy for the market entry of (then) start-up ‘centralised mortgage lender’- Irish Life Homeloans. The former strategy educated, enabled and brought about for the first time in Ireland, nationwide distribution of mortgages through Brokers & Life Office Sales Forces.

31 Ashton Park, Dublin, Ireland

Phone: 353-86-175-5164


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Services Offered

Three Little Pigs Co provides a unique ‘growth staged –sequenced delivery’ marketing & sales consultancy to high-potential entrepreneurs, as they grow their ventures from start-up, through emerging and rapid growth and on to next level leadership position.

In the frenetic start up/emerging stage of the venture the delivery focus for three little pigs  is on supporting the entrepreneur to identify the ‘early adopters’ market and to aggressively deploy all available, tactical ‘push’ marketing and sales techniques – like PR, Personal Selling , Exhibitions and Promotions.

In the rapid growth stage; the entrepreneur must shift the business from ‘product’ / ‘push’ to a ‘market-led’ business based on a differentiated brand positioning. In this stage of growth, there’s a whole new set of decisions that must now be taken if the venture is to progress to the next level. The delivery focus for three little pigs accordingly adjusts to help the entrepreneur develop a differentiated and compelling corporate brand positioning, enhanced NPD process , multi-channel routes to market and integrated marketing communications & selling actions.

Underpinning this unique ‘growth staged-sequenced delivery’ is Greg Byrne’s Field-Book, which for the first time charts, in a concise, practical and understandable way, the road map of what lies ahead for the entrepreneur in the three key growth stages and the key marketing decisions that must be made . Insights from successful entrepreneurs from around the globe, reveal their best marketing strategies, tactics and actions. Field-proven Chart/Templates provide guidance and a framework for developing marketing strategies and making winning marketing decisions at each growth stage and Checklists help ensure effective and efficient implementation.


                                 The Winning Marketing Decisions That Grow A Business

                                         – How Successful Entrepreneurs Do It


           “…a real tour de force in defining and refining that route to market”

        “…essential and timely reading for any entrepreneur or senior manager

                                              in a business start-up.”

                  “…fills a clear market gap and is a must-have part of the

                   toolkit for early stage entrepreneurs and their advisors…”



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Dedicated marketing for the Entrepreneurs Journey